Entertainment · Saudi Arabia · 2024
Scene Cinemas
The first cinema is a stage. The lobby is the show.
14/25
The strategic insight
The first cinema is a stage. The lobby is the show.
- Client
- Seven
- Location
- Saudi Arabia
- Sector
- Entertainment
- Year
- 2024
An interior design commission covering four cinema complexes across Saudi Arabia: a flagship 18-screen facility in Riyadh, and three further complexes of between six and eight screens at six additional locations. The facilities include IMAX, Prime and VIP screen formats. Each cinema is embedded within a larger entertainment complex and designed to function as a primary attraction rather than an ancillary amenity. The commission represented one of the first major cinema interior design projects in the Kingdom following the reopening of public entertainment venues in 2018.
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